Environmental protection and sustainable development are topics of great relevance for the entire industrial sector. Even the local companies are moving towards eco-friendly commercial solutions that aim at the recycling and reuse of materials. In this context, it is born EcoReLabel. The development of ecological, removable and recyclable labels fully reflects European waste policy, whose priorities are prevention and reuse before recycling. As a matter of fact, a reusable PET bottle requires less than 40% of raw materials and it produces 50% less greenhouse gas than a disposable product.
EcoReLabel is the name of the project, co-funded by the Tuscany Region, for the development of products and processes that enable the labels to be removed from the bottles effectively and with a sustainable approach. This will allow to separately recover materials for recycling and/or reusing them. The project involves three of the major companies in the area and three internationally renowned Tuscan research centers. Thanks to the support of the Tuscany Region, the six partners are going to design, project and produce removable ecological labels from bottles and totally recyclable. In addition, a process for labels removal with low environmental impact will be developed within the project.